THE JOURNAL

The Stories Behind the Watches

From iconic models to overlooked favourites, this is where we take a closer look.

The Story of the Cartier Tank
Watch History

The Story of the Cartier Tank

How a watch inspired by the battlefield became one of design's most enduring icons.

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How the Rolex Submariner Became an Icon
Watch History

How the Rolex Submariner Became an Icon

How a purpose-built diving watch became the blueprint for an entire category.

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Why the Speedmaster Still Matters
Icons

Why the Speedmaster Still Matters

More than sixty years later, few watches have the same pull.

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The Longines Spirit Zulu Time and 100 Years of Dual-Time History
Watch History

The Longines Spirit Zulu Time and 100 Years of Dual-Time History

The story behind Longines' modern GMT watch and a century of keeping track of time in two places.

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Why This Oris Stands Out
Collector's Choice

Why This Oris Stands Out

The Big Crown Pointer Date does things a little differently.

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How Racing Made TAG Heuer
Watch History

How Racing Made TAG Heuer

How decades of motorsport, professional timing and Formula 1 shaped the TAG Heuer identity.

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